STEPHANIE
ROTZETTER

H&M HOME - CASE STUDY

DIRECTION & CLIENT: FRANZ&RENÉ
On the occasion of the GRAND 2014, Franz&René decided to create a Case Study video in order to participate to the contest with their campaign for H&M Home.

In March 2014, H&M Home opened its first shop in Switzerland. Fran&René developed then a campaign which involved the participation of 14 artists who created each an artwork in the streets of Bern, with "Home" as a main theme.
The campaign created a buzz and encouraged the agency to repeat the experience for the opening of H&M Home in Basel. This time, the artists took possession of a tram! The campaign created a buzz one more time, allowing the brand to have a huge success in Switzerland.

The goal of the Case Study was to present the campaign for H&M home opening in Bern by explaining the communication strategy, the concept and the artwork. The idea was to stick to the mood of the campaign by creating something cool, dynamic and trendy but also clear and playful.

Discover the H&M Home campaign here.

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